Cookie Policy

Cookie Policy

The EAC by Chronologic website, like many others, uses small files called cookies to help customise your experience.

What are cookies?

‘Cookies’ are tiny text files that are stored by the browser (e.g. Chrome, Internet Explorer or Safari) when you visit our website. Most big websites or internet service providers do this too.

Cookies allow our site to remember your preferences and play an important role in making the site work better for you. You can think of cookies as providing a “memory” for the website, enabling it to recognise a visitor or customer and respond appropriately.

How we use cookies

A visit to our website may generate the following types of cookie:

Cookies to provide functionality

SESS[Unique ID]:This cookie allows logging in and remembering which contact forms you have submitted. This cookie is essential for site functionality and the user experience.

Third Party and Analytics cookies

wordpress_logged_in_[hash] – indicates when you’re logged in, and who you are.
wp-settings-{time}-[UID] – used to customise your view the site.

Web analytics

This is a service provided by Google, Inc. Opt-out of Google Analytics cookies. You can find Google Analytic’s privacy policy here.

  1. __utma Cookie – a persistent cookie which remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
  2. __utmb Cookie & __utmc Cookie – these cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. __utmb is a session cookie, and expires when the user leaves the page.
  3. __utmz Cookie – monitors the HTTP Referrer and notes where a visitor arrived from. This cookie lasts for six months.
  4. __utmv Cookie – a persistant cookie. It’s used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

What are Cookies Anyway?

Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to ‘remember’ little bits of information between pages or visits.

They are widely used to make the web experience more personal, which is generally seen as a positive thing. However some cookies collect data across many websites, creating ‘behavioural profiles’ of people. These profiles can then be used to decide what content or adverts to show you. This use of cookies for targeting in particular is what the law was designed to highlight. By requiring websites to inform and obtain consent from visitors it aims to give web users more control over their online privacy.

To find out lots more about cookies in general and the different types, take a look at Cookiepedia – the leading information resource all about cookies.

Why Cookie Law?

Almost all websites use cookies – little data files – to store information in peoples’ web browsers. Some websites contain hundreds of them.

There are other technologies, like Flash and HTML5 Local Storage that do similar things, and these are also covered by the legislation, but as cookies are the most common technology in use, it has become known as the Cookie Law.

Are cookies safe?

As you may be aware, most websites use cookies. They won’t cause any harm to your device. Cookies don’t tell us who you are or give us any personal details about you. The data they help us collect is anonymous. We do not use cookies to look at individual journeys across the website, nor do we collect any data that could be used to personally identify you.

Set your cookie preferences

We recommend accepting our cookies as they will improve your experience of as well as providing us with useful information that helps us make improvements. If you choose not to accept our cookies you will still be able to browse and access all of its functionality, however you may find you need to keep selecting some of these preferences on every page.

How do I turn cookies off?

Most browsers allow you to control whether or not they accept cookies. Instructions for configuring cookie settings in some of the most popular browsers are available from these pages:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

Detailed step by step guidance on how to control and delete cookies is also available from

View the Chronologic website Terms & Conditions and Privacy Policy

What’s changed around cookies and consent?

Pre-Brexit, the UK was subject to the EU GDPR (data protection for personal information), ePrivacy Directive (cookie consent) and the UK’s Data Protection Act (2018). These three components worked in conjunction to allow users to take control of how their digital data, behaviour and preferences were tracked and stored.

On 31st January 2021 (post-Brexit), GDPR was no longer strictly applicable. Now businesses who deal with UK-based information and tracking have to adhere to the UK-GDPR. It’s almost “word for word identical to the EU’s GDPR”, according to Cookiebot, apart from a few differences, such as its approach to intelligence, national security and immigration. The Data Protection Act (2018) is still in force, but instead of the EU’s ePrivacy Directive, the UK now adheres to the PECR. But what about if you’re tracking users and/or collecting user data from the EU? Well your site will have to adhere to the EU GDPR too.

This policy was last modified on: 31 January 2021

Our contact details for all purposes are:

Chronologic Ltd
Units 20 – 24 Fourth Avenue,
Westfield Industrial Estate,
Telephone: +44 (0)1761 410015

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